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  • Writer's pictureAaron Lin

Top Secrets to Success As A Property Agent

I’m going to reveal a little secret – the crux to clinching sales as a property agent actually lies in your ability to reach out to the customers.

First, you may ask, what about your knowledge? I must admit, I have actually seen property agents with very limited knowledge clinch large deals. And how did they do that? They were able to reach out to and convince the right clients.

The secret to excelling as a property agent lies in reaching out and connecting with the right customers. You will never get the customers by merely doing nothing and sitting there. One way of getting customers is through referrals, but that method is uncertain as not everyone has the connections to get referrals, especially when you’re just starting out in the industry.

The trick to getting clients comes at a cost of time and money. Time-wise, you can spend time giving out flyers, going to roadshows, or making cold calls. If you have the money, you can instead employ people to give out flyers and harness the power of the internet.

Getting clients is probably the most difficult part. After all, unlike insurance or other sales, property purchases are motivated by the needs rather than wants of the clients. You need to buy a property, and it’s not every day that anyone can just say they want to buy a property on a whim. As a property agent, you need to reach out to this group.

In short, connecting with clients should be a key focus of your efforts. If you have clients, you will hardly fail in the real estate agency; but you do need to be both smart and hardworking in order to reach out to and connect with the right clientele.



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